Vethy authorized dealer program: margin, rebate structure, and territory protection

• Table of Contents

1. Dealer program structure
2. Wholesale pricing and margin economics
3. Marketing co-op and lead routing
4. Application and onboarding

Vethy operates an authorized dealer program built around regional territory protection, transparent wholesale pricing, volume rebate, and marketing co-op support. Authorized dealers are positioned as the local face of Vethy for fleet customers and owner-operators in their territory, with priority lead routing, certified installer training, and warranty service authorization. This page is for heavy-duty parts distributors, fleet shops, RV dealers, and equipment dealers evaluating the Vethy program.

Dealer program structure

Three dealer tiers reflecting deployment volume: Tier 1 (Authorized — 10-50 units/year), Tier 2 (Preferred — 50-200 units/year), Tier 3 (Master — 200+ units/year). Each tier has corresponding wholesale pricing discount, volume rebate, and marketing co-op support. Tier 3 Master Dealers gain exclusive territory protection within defined geographic boundaries and priority lead routing from Vethy's owned demand-generation channels (web inquiries, fleet RFP referrals, OEM partnership leads).

Wholesale pricing and margin economics

Vethy wholesale pricing structured to deliver dealer gross margin of 18-32% on the equipment sale plus full margin on installation labor (typically $400-900 per installation depending on chassis). Volume rebate adds 2-6% to gross margin at higher annual volumes. Combined effective gross margin for a productive dealer running 50-150 installs/year typically lands at 28-38% on the combined equipment + labor revenue line — strong economics relative to other heavy-duty parts categories.

Marketing co-op and lead routing

Tier 2 and Tier 3 dealers participate in Vethy marketing co-op: shared budget for trade show participation (TMC, GATS, ATA Management Conference, Reuters Connected Fleet, IAA Hannover, Solutrans), local print and digital advertising, fleet RFP support, and case study development. Vethy's national demand-generation channels (vethy.com web inquiries, fleet RFP referrals, social channels, partner OEM referrals) route territory-matched leads to the appropriate authorized dealer with full attribution and pipeline transparency.

Application and onboarding

Dealer authorization process: (1) application with business profile, territory definition, service capability, and target volume, (2) Vethy commercial review and territory assignment, (3) initial inventory commitment and first-order placement, (4) certified installer training for at least one technician (3-day curriculum at Vethy facility or qualified regional training partner), (5) launch marketing kit with co-branded collateral. Typical onboarding time 4-8 weeks from application to first install. Contact the Vethy dealer program team via the form on the contact page for application materials.

Frequently asked questions

What's the typical dealer margin on Vethy parking AC?

18-32% on equipment plus full installation labor margin ($400-900 per install) plus 2-6% volume rebate. Combined effective gross margin for a productive dealer running 50-150 installs/year typically 28-38% on combined equipment + labor revenue.

Does Vethy offer territory protection?

Tier 3 Master Dealers (200+ units/year) gain exclusive territory protection within defined geographic boundaries plus priority lead routing from Vethy's owned demand-generation channels.

What's the application and onboarding process?

Application with business profile and target volume → Vethy commercial review and territory assignment → initial inventory commitment → certified installer training (3 days) → launch marketing kit. Typical timing 4-8 weeks from application to first install.

What trade shows and marketing support does Vethy provide?

Marketing co-op covers TMC, GATS, ATA Management Conference, Reuters Connected Fleet, IAA Hannover, Solutrans participation plus local print/digital advertising, fleet RFP support, and case study development.